Our Vision

Our vision is to make the renting of high quality construction equipment easier whilst increasing the utilisation and revenue of existing equipment rather than wasting the planet’s resources continually manufacturing new.

The Shareplant marketplace makes it easy to find, rent and ship all types of specialist, local construction and engineering equipment whilst increasing its utilisation and revenue for equipment owners.

The first equipment sharing marketplace in the UK

In 2016, we disrupted the multi billion pound construction and engineering rental industry by establishing the Shareplant rental marketplace.

Prior to this, whilst working on major construction projects, I became increasingly frustrated with the difficulty of renting high quality specialist construction equipment whilst at the same time observing local equipment standing idle. Equipment was being transported up to 150 miles to my construction site because we couldn’t easily find local equipment to rent.

It was such a waste of money to have this expensive equipment underutilised so badly and a waste of time and carbon emissions to transport it large distances for short term jobs. My suspicions were confirmed when I observed the exact same problem whilst travelling to Dubai and Italy.

An opportunity to improve the equipment rentals market whilst mitigating climate change

It then became my mission to solve this problem and, after a year of discussions and development, the Shareplant rentals platform was launched in 2016.

Our journey has only just begun and, by working with our clients, we have recently launched the 2nd generation of our equipment rentals marketplace and launched our Shareplant Shipping marketplace, which connects construction projects teams with transport providers to ship equipment and materials anywhere in the UK.

We aren’t stopping here!

From rental to transport and beyond, we are broadening our vision to become the leading sharing and circular economy provider in the construction and engineering industries. Just imagine the opportunities to reduce our climate impact!


Founder, Shareplant

Meet the Team

Equipment Rental and Shipping Marketplace, About Us

Mark Watters

Founder | Managing Director

Mark is a professional engineer with over 35 years experience in the construction and engineering industries and is passionate about eliminating inefficiencies and reducing cost and carbon emissions.

His interests outside work include fell walking (we are based in the Lake District after all smile), cycling, motorsport and classic car restoration.

Mandy Watters

Mandy Watters


Mandy is a Human Resources and Finance professional with experience in the engineering, construction and nuclear industries. Mandy runs our ‘back office’ and ensures all our processes and procedures run smoothly.

Her interests include interior design, running, cycling, fitness classes, fell walking and looking after two growing teenagers.

Equipment Rental and Shipping Marketplace, About Us

Colin Sharpe

Sales Manager

Colin is a seasoned business development and sales professional who is responsible for key account management and the growth of our marketplace owner and hirer user community.

Colin’s passion in life is all things Italy and his frequent trips to his homeland always rekindle his love for italian food, cars and fashion. “Ciao, come stai” smile.

Equipment Rental and Shipping Marketplace, About Us

Josh Parvin

Marketing Executive

Josh is our marketing Executive responsible for the marketing of Shareplant and of our customers rental and shipping listings by managing our social media and email marketing campaigns.

Josh is a passionate football fan and regularly attends home matches at Old Trafford to support his team, Manchester United.

Equipment Rental and Shipping Marketplace, About Us

Adam Baxter

Customer Services Executive

Adam is our customer services executive who is responsible for ensuring our customers have a great experience and for responding to customer messages and support requests.

Adam is currently studying for his T Levels in Computer Science and, when he isn’t studying he is passionate about his red Volkswagen polo.

Equipment Rental and Shipping Marketplace, About Us

Aaron Watters

Research Executive

Aaron is studying for an Engineering degree and is our chief researcher responsible for  providing market research information to our sales and marketing team.

Aaron is a sportsman through and through with a passion for football and boxing and has conquered many of the fells in the Lake District.

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